I joined the project when work on it was already underway. Assumptions had been implemented, quantitative research conducted, and competitor benchmarking carried out. My initial tasks included solving several issues complicating the user flow, simplifying the application, designing new features, streamlining existing ones, working on the benchmark, and improving personas. In this case study, I present a few of the many simplifications we implemented.
One of the app's functionalities is the creation of
a training goal that the user wants to achieve through regular exercise. The initial version of the
goal-setting process consisted of 14 screens and had numerous errors, which I aimed to eliminate
while shortening and simplifying the overall process. The ability to create "training goals" is
available in two ways - either by filling out a form (described below in point 2) or through a guide
that leads the user step by step, screen by screen. The initial wireframes had too many steps, data
entry was quite monotonous, and the order of the steps was not intuitive.
I was asked to simplify the guide process to make it more intuitive, readable, and shorter.
Changes I made
The second option for setting training goals is a form on a single screen. The issue I needed to address was simplifying it, changing its monotonous appearance, and adding variety. A major issue with this screen was the presence of 16 inputs. It’s unreasonable to expect users to be so determined that they fill out each field individually, especially since they are driven only by their own motivation. The process needed to be significantly shortened, which I achieved—I reduced the screen by half while retaining the ability to enter all the original data.
Changes I made
The charts are designed to display various metrics—progress over time, progress towards a selected goal, volume of weights lifted, their weight, etc. The suggested screen was not very readable and somewhat unclear. My task was to simplify it by redesigning it and adding features to improve its readability.
Changes I made
The process was significantly simplified to 9 screens while retaining all the necessary steps and data inputs. I also changed the order of the steps in the goal-setting process to make it more logical and intuitive.
Changes I made
The main issue was accessing options for each card. In the originally designed screen, each card was to have icons for access. However, due to usability concerns (many icons next to each other, potential for confusion) and aesthetic reasons (repetition of the same icons across multiple cards), I decided to use a bottom sheet. This solution improved visibility, enhanced usability by breaking down data into smaller portions, and addressed aesthetic concerns.